Zagraniczny Ośrodek Polskiej Organizacji Turystycznej w Pekinie pozyskał na preferencyjnych warunkach powierzchnię ekspozycyjną dla zorganizowania prezentacji oferty turystycznej Polski na targach „China (Shenzhen) International Tourism Expo (SITE) 2016”. Targi odbędą się w Shenzhen, w terminie od 2 do 4 grudnia 2016 roku. Wystąpienie Polski przygotowujemy w ścisłej współpracy z Konsulatem Generalnym RP w Kantonie.
Targi SITE są znakomitą okazją do promocji produktów turystycznych w południowych Chinach oraz do nawiązania bezpośrednich kontaktów z lokalnymi organizatorami podróży, agencjami turystycznymi i firmami świadczącymi inne usługi turystyczne. W ubiegłym roku impreza cieszyła się bardzo dużym zainteresowaniem, udział w niej wzięło ponad 300 organizacji i przedsiębiorstw turystycznych z 30 różnych krajów i regionów. Według informacji organizatora za 2015 rok, w pierwszym dniu przeznaczonym tylko dla branży targi odwiedziło ponad 6 tys. osób, natomiast w dni dla publiczności liczba odwiedzających przekroczyła 76 tysięcy. Z badań przeprowadzonych podczas poprzedniej edycji targów wynika, że 85% odwiedzających targi preferuje prywatne wyjazdy sprofilowane pod kątem ich potrzeb.
Polscy uczestnicy targów będą mogli nieodpłatnie korzystać ze stoiska ZOPOT dla prowadzenia rozmów z przedstawicielami chińskich organizatorów i biur podróży. Na stoisku zapewnione będą stoliki do rozmów B2B oraz możliwość ekspozycji materiałów promocyjnych. Przez cały okres targów na stoisku będą także obecni przedstawiciele Konsulatu Generalnego w Kantonie oraz zespół ZOPOT w Pekinie.
Poniżej zaproszenie do udziału i informację o targach w j. angielskim, a także lista hoteli, które mają preferencyjne ceny dla wystawców.
Wszystkich zainteresowanych udziałem w targach SITE 2016 prosimy o pilny kontakt mailowy na adresy: jan.wawrzyniak@pot.gov.pl oraz joanna.jachacy@msz.gov.pl

China (Shenzhen) International Tourism Expo

Tel：+86 0755-88377734 Email：szite755@163.com

Invitation Letter for Overseas Tourism Counterparts

The 3rd Shenzhen Tourism Expo will be held in Shenzhen Convention & Exhibition Center on 2-4 December, 2016. After two years of sharpening, Shenzhen Tourism Expo has gradually become the domestic first-class tourism exhibition with its strong professional, wide participation, great influence, and notable achievements, which also turns into domestic tourist industry peer in Guangdong and even the most important exchange and trading platform in South China area, playing a positive role for further promoting the rapid development of tourism in Shenzhen. The 3rd Shenzhen Tourism Expo covers a total area of 15000 square meters, the preparatory work for pre-investment is successful. The organizing committee of Shenzhen Tourism Expo has completed investment area of more than 55%. As the main export place of consumer of domestic and overseas travel, the status of Shenzhen is increasing year by year. In 2015, the tourism market in Shenzhen is booming and the amount of organizing outbound tourists broke 5 million. Tourism has become the pillar industry in Shenzhen and the main economic indicators of tourism in Shenzhen all rank top in China.

The 3rd Shenzhen Tourism Expo will have the following new highlights:

l First, the 3rd Shenzhen Tourism Expo continues to maintain and deepen the mode of full market-oriented operation of the exhibition.

l Second, opening N + mode: a new operating concept of exhibition+ innovative promotion of propaganda and service+ win-win bundling marketing.

l Third, the Expo is based on Guangdong, HongKong and Macao, radiating the whole country, facing the world", and it uses “A new era of high-speed rail travel and travailing Carnival of Guangdong, HongKong and Macau ” as its theme throughout the audience. Shenzhen Tourism Expo sets up a total of eight major theme pavilions: Guest of honor or Guest city, international and domestic group, Guangdong, HongKong and Macao, high speed rail, wisdom travel, RV and yacht, MICE, sale of tourism.

l Fourth, the higher degree of internationalization and the higher quality of exhibitors. Now there are travel agencies and well-known enterprises from more than 20 countries, regions, provinces and cities are determine to participate this exhibition, and the booths with special equipment accounted for more than 80%.

l Fifth, strongly professional:

n Shenzhen Tourism Expo will invite tens of thousands of professional audiences, 10 million citizens to visit and the exhibitors will exceed 400, and tour agency groups will breakthrough 50.

n During the exhibition, there will be more than 20 high-end tourism promotions, forums, fairs, seminars and other activities around different countries.

n The exhibition is divided into the day of trade and public audiences days. The first day is for the professional audiences, professional audiences should pre-register in advance on the organizing committee's official website, and audiences with the successful pre-registration can be free admitted in the professional day. In public audience days, audiences should enter with tickets and on-site scanning or ticket admission (50 Yuan each).

The introduction of Expo in 2015:

n In 2015, the second Shenzhen Tourism Expo had 326 travel agencies and enterprises from more than 30 countries, regions and cities so that the exhibition has strong internationalization. There are 25% of exhibitors are from abroad and over half of them came from the outside Asia. In the day of trade, there are more than 6000 people that consist of professional buyers, industry and enterprise spectators, and 69% of them came from Guangdong, 31% come from outside the province and abroad. According to classification of industry: travel agencies, tourist office, tourist destinations, travel industry media, MICE and business travel accounted for more than 90%. In addition, Public days attracted 76,830 people audience. A professional field survey showed that over 85% of the audience preferred the way of independent travel or the private group travel packages. As well, the most popular tourism products are per capita price consumption between 10,000 to 20,000 RMB..

The Introduction of the host city:

n Shenzhen, China Southern coastal city, adjacent to Hong Kong and Macao, is the "window" of China's opening up to the outside world and an important tourist destination, source and entry and exit travel center. It occupies 1953 square kilometers. The population of the city is getting close to 20 million. As an important international gateway to China, Shenzhen is one of the fastest growing cities in the world and the most developed cities in China. It also owns the fourth largest airport in China. Also, Shenzhen owns a convenient transportation system. Port traffic - by 2015, 239 million passengers exit-entry from Shenzhen, and daily average is 654,000 passengers; As for the aviation industry, 48 international flights will be run in 2020, and the annual throughput will reach 48 million passengers, and will achieve a 144 hours transit without-visa policy; land transport is achieving one hour to reach all the cities of Hong Kong and Macao.

n In 2015, Shenzhen gross domestic product (GDP) is 1.75 trillion yuan, the per capita GDP is $24697, per capita disposable income and residents travel rate occupies the pionnier in nation. By the end of 2015, Shenzhen has more than 600 travel agencies, and over 100 tour operators for outbound travel. Also, over 2000 sales department founded by travel agencies. In 2015, Shenzhen travel agencies receive visitors, reception, organization of domestic tourism have exceeded 10 million people, and over 5 million visitors choose to go outbound travels.

China (Shenzhen) International Tourism Expo

Contact information:

Carey Zheng (Ms) 郑文秀

Overseas Director

China (Shenzhen) International Tourism Expo

3F,Integrated Service Center,No. 4 Shihua Road, Futian Bonded Area, Shenzhen, China

Tel:(86)755-88377734|Mobile:(86)18682417156|Fax:(86)755-82542150|

Email:18682417156@163.com

6Hotel List:

Reception Confirmation Form

Tel:          0755-82191186

Fax: 0755-82311215

E-mail: Leo@aun.cn