Fot. J.Gałuszka dla KBF

Polish MICE sector has instantly adapted to the new reality. Polish destinations and conference venues, hotels, DMCs, PCOs, convention bureaux and subcontractors operating in them adjusted themselves to the changes and successfully introduced solutions making it possible to arrange top-quality events that are not only safe, but also technologically advanced. Dedicated studios facilitate the process of organising hybrid events and more and more agencies specialise in related professional services. The #VirtualEvents offer of the Poznań-based MTP Group, studios of the ICE Kraków Congress Centre, International Congress Centre in Katowice and the Lublin Conference Centre are just some of the many great examples. In other words, COVID-19 sped up a phenomenon that has been discussed for a long time now, namely the blending of online and offline. The time has come to recognise the bright spots of the pandemic-imposed change and to start taking advantage of its potential. This is precisely what is happening now in Poland!