The new visualisation of the national stand referred to the new edition of the advertising campaign under the slogan Poland. Come and find your story. Advertisements promoting Poland appeared in the paper Show Daily, at the fair’s website, the name tag return point and during the Future Leaders Forum. Moreover, the PCB of the Polish Tourist Organisation was a partner in the educational centre – IMEX CIC Inspiration Center, which organised a session entitled Communication in Meetings Industry Associations chaired by Krzysztof Celuch, head of the PCB of the Polish Tourist Organisation and presented for the first time the report “Poland Meetings and Events Industry Report 2013”.

The Happy Hours, held on the second day of the fair at the Polish national stand G400, attracted a lot of interest. Time passed by pleasantly to the sounds of a live performance of a musical electronic percussion duo and a sampling of a Poznań brew. Additionally the guests took part in a business card lottery with valuable prizes from Polish exhibition partners.