For a week now PCB POT has been successfully communicating the launch of Destination Poland, its brand-new project implemented in cooperation with SITE Poland, which has already been covered by foreign and domestic trade publications and POT’s International Offices.

During the COVID-19 pandemic Polish Tourism Organisation, along with Poland Convention Bureau operating as part of its structures, intensified online promotion aimed at meetings industry representatives and intended to maintain the demand for Poland and build confidence among meetings and events planners.

The latest tool dedicated to the promotion of the country, Destination Poland joins the Poland Online Site Inspection catalogue and the Safe MICE Venue self-certification programme on the list of solutions targeting the MICE sector. The project marks a response to the increasing popularity of Polish incentive products both among domestic and foreign SITE members, as well as other representatives of Poland’s incentive sector.

Based on SITE Poland’s website, Destination Poland comes in Polish and English and is built around the offer of municipal and regional convention bureaux plus the resources, expertise and experience of Poland Convention Bureau and SITE Poland. In addition to practical tips, it features information about Poland’s highlights, proposals of incentive programmes, as well as a calendar of top cultural, science and sports events.

Thanks to continuous active cooperation with local industry partners, including municipal and regional convention bureaux, the website is updated on an ongoing basis and its scope expanded. POT’s social media channels will soon post cyclic articles showcasing Poland’s highlights presented via Destination Poland and the Poland Online Site Inspection catalogue.

Information about PCB POT’s projects and key actions are regularly sent out to trade publications. Materials dedicated to Destination Poland have recently been published via many domestic and foreign online channels and the websites of POT’s International Offices. Below you will find links to particular recommended articles.

•    uia.org
•    c-mw.net
•    kongres-magazine.eu
•    fvw.de/businesstravel/mice
•   travel360benelux.com/nl
•    magazine.micetravel.nl
•    bolan.travel/zh

•    turystyka.rp.pl
•    waszaturystyka.pl
•    meetingplanner.pl
•    thinkmice.pl
•    micepoland.com.pl
•    all-inclusive.com.pl