Discover more details about the conference below, including the schedule, speakers, and topics of discussion. Explore how this event will offer valuable insights and networking opportunities within the business and leisure tourism sectors.Registration is open until August 27th or until all spots are filled.

Sign up here: REGISTRATION FORM - REGISTER TODAY

Two sessions in Wroclaw

The session "Tourism in the Age of AI: A New Technological Reality as an Opportunity or Threat?" will focus on the impact of artificial intelligence on the tourism sector. We will discuss topics such as the automation of services, personalization of offers, and new opportunities that AI technologies bring to tourism. We will also consider potential threats, including privacy, data security, and the impact of AI on employment in the tourism industry. How will AI impact the meetings industry? Together we will look for an answer.

The session "ESG in Practice: Environmental, Social, Governance in the Meetings and Tourism Industry" will focus on how ESG (Environmental, Social, Governance) principles are implemented and integrated within the tourism and meetings sectors. We will discuss how companies in these industries can reduce their carbon footprint, promote sustainable travel practices, and support local communities. The session will also analyze how responsible management and transparency can enhance corporate reputation and bring economic benefits. We will address the challenges of implementing ESG policies in the tourism and meetings industry context.

Spotlight on Poland Conference Programme

Thursday - September 5, 2024

Conference venue: Q Hotel Plus Bielany Wrocławskie

10:30-11:00 On-site registration, coffee service and networking

11:00-11:15 Opening of the conference

• Paula Fanderowska - President of the Board, Polish Conference & Congress Association (SKKP)
• Aneta Książek - Head of Poland Convention Bureau, Polish Tourism Organisation

11:15-13:15 Workshop

13:15-14:15 Lunch

14:15-15:30 I. Tourism in the Age of AI: A New Technological Reality as an Opportunity or Threat?

14:15 - 14:30 AI Intro: Sina Bunte and Jarosław Marciuk

14:30 - 15:30 Panel: Tourism in the Age of AI: A New Technological Reality as an Opportunity or Threat?

• Dr. hab. inż. Maciej Piasecki - Deputy Head of the Department, Faculty of Computer Science and Telecommunications, Department of Artificial Intelligence - Wrocław University of Science and Technology
• Krzysztof Rajda - Head of AI, Brand24
• Sina Bunte, Founder of DigitalMind.events
• Jarosław Marciuk, Poland Convention Bureau POT
• Moderator - Krzysztof Paradowski, MBA - Partner & Creative Director BluExperience

15:30-16:00 Coffee break

16:00-17:20 II. ESG in Practice: Environmental, Social, Governance in the Meetings and Tourism Industry

16:00 - 16:20 Keynote: Agnieszka Rozwadowska, Carbon Footprint Foundation

16:20 - 17:20 Panel: ESG in Practice: Environmental, Social, Governance in the Meetings and Tourism Industry

• Anna Peters, Evolve Events
• Rafał Kassan, Symposium Cracoviense
• Marta Seweryn, Carbon Footprint Data Analytics Manager
• Modeartor- Agnieszka Szymerowska - SKKP Director, SKKP Board Member

17:20-17:40 Closing remarks

Registration is open until August 27th or until all spots are filled. Sign up here: REGISTRATION FORM - REGISTER TODAY

About the Spotlight on Poland project

The Spotlight on Poland project is an annual event that combines a conference with a study tour for the business and leisure tourism sectors. Its goal is to showcase Polish tourist destinations and highlight Poland's rich culture, heritage, and hospitality to a global audience. This year, we will explore Wrocław, the third-largest city in Poland, known for its vibrant and modern atmosphere in the southwest of the country. From September 3rd to 6th, 2024, Wrocław—dubbed "the meeting place" will host our buyers.

The conference, scheduled for September 5th, will bring together experts, Polish participants, and hosted buyers to discuss two current and relevant topics. Learn more here: spotlightonpoland.pl

The organizers and partners of the event include: SKKP, the Polish Tourism Organisation, Poland Convention Bureau PTO, LOT Polish Airlines, Convention Bureau Wrocław, Hala Stulecia, and Hydropolis.

Discover more about lpast editions of the event - Spotlight on Poland 2023 in Kraków and Spotlight on Poland 2022 in Łódź.