From the 7th to the 11th of August, Mazurkas DMC Poland (Mazurkas Travel) hosted the Poland Business Development Trip, welcoming ten key representatives from Saudi Arabia's MICE industry. The itinerary included visits to Warsaw, Zakopane, Wieliczka, and Kraków. Highlighting the event's significance was a special meeting with His Excellency, the Ambassador of the Kingdom of Saudi Arabia to Poland, held at the Embassy in Warsaw.

Mazurkas DMC Poland, the initiator and organiser of this study tour for Middle Eastern guests, holds prestigious POT certifications as a Recommended Professional Congress Organiser (PCO) and a Recommended Professional Incentive Travel Organiser (ITC).

- As Mazurkas DMC Poland, we take great pride in the fact that our initiative attracted the attention of numerous tourism and events industry stakeholders, bringing the event both prestige and recognition among our invited guests. During the five-day stay, participants explored Warsaw, Kraków, and Zakopane, discovering Poland’s rich history, culture, landscapes, and modern charms. Our primary goal was to present Poland as the ideal destination for corporate meetings, incentive travel, conferences, and congresses. Although Poland has been a popular tourist destination for Middle Eastern markets for the past five years, we wanted to emphasise its business potential. Thanks to our extensive experience in the MICE sector in Saudi Arabia, Mazurkas DMC Poland has built strong relationships in this demanding market,” said Marta Kicler, Business Development Director at Mazurkas DMC Poland.

A detailed article on the meeting at the Saudi Embassy in Warsaw can be found here.

Poland continues to grow in popularity among various nationalities who choose to spend their holidays here. The increasing number of direct flights has significantly boosted visitor numbers from the Gulf countries. Poland aims to capitalise on this trend by expanding its business travel market share.

In addition to favourable weather and competitive pricing, Poland offers unique, unmatched landscapes.

- Thanks to the initiative of Mazurkas Travel and our partners from Mazovia and Małopolska, we successfully hosted event planners from Saudi Arabia and showcased numerous attractions and group travel ideas in just five days. The Poland Convention Bureau also supported the event's organisation. The programme was intensive, yet our guests eagerly participated and documented everything meticulously. Word-of-mouth marketing is highly significant in Arab culture, so we hope to see a multiplication of this interest,” said Aneta Książek, Head of the Poland Convention Bureau at the Polish Tourism Organisation.

Poland offers magical places and stunning views that rival the world’s most famous gems, such as the “Polish Maldives” in Zakrzówek. The local, green landscapes continue to captivate Saudi visitors.

Poland Business Development Trip 2024

Partners of this year’s event included:

1. PLL LOT Polish Airlines
2. Marriott Warsaw Hotel (Warsaw Presidential Hotel)
3. Sheraton Grand Krakow
4. Polish Tourism Organisation - Poland Convention Bureau
5. Warsaw Convention Bureau
6. Mazovia Convention Bureau
7. Krakow Convention Bureau
8. Malopolska Torusim Organisation
9. Krakow Tourism Alliance

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Photo credits. Mazurkas DMC Poland