Poznań – a great place for business events
According to Poland Meetings and Events Industry Report 2019, last year was remarkably successful for Poznań as regards the number of meetings staged for groups of 50 and more participants. In 2018 Poznań Convention Bureau provided information about 2,419 events, including 1,900 conferences and congresses (79% of all meetings held in the capital of Wielkopolska). 440 corporate and incentive events also constituted a significant section of the discussed market. Last but not least, 79 trade shows and exhibitions were recorded.
In Poland Meetings and Events Industry Report 2019 we read that “As one of the most recognisable and effectively operating centres of the meetings industry in Poland, every year Poznań hosts several thousand business events of domestic and international reach. The presence of the congress-and-exhibition Poznań Congress Centre (MTP Group), which altogether boasts 150,000 sq. metres of space adjusted to the needs of the
MICE market, constitutes an essential competitive advantage of the city”.
It is worth noting that compared with other cities, Poznań was distinguished by the largest share of conferences and congresses. The capital of Wielkopolska also stood out due to the largest share of domestic groups (97%) among all examined cities. An interesting phenomenon can be observed as regards the sector structure of staged meetings. The share of economics/politics and trade/services was nearly identical (36% each), the main difference being that the former’s result more than doubled the national average. Events dedicated to humanities were ranked third with a decisively smaller share of 12%.
Most meetings and events (as many as 59%) were staged by or at the request of companies. As in the year before, associations and non-profit organisations were more willing to stage their meetings and events in Poznań than in other cities (36%, almost three times the national average).
Meetings and events held in Poznań in 2018 lasted an average of 1.69 days (compared to the national average of 1.55 days). The largest number of events was staged in October (13%), April (11%), followed by November, March and May (10% each).
TO LEARN MORE READ THE POLAND MEETINGS AND EVENTS INDUSTRY REPORT 2019
Photo: PixaBay License