The main goal of the campaign is to foster Poland’s image as an attractive destination for the meetings industry, emphasizing the country’s widespread possibilities that can help successfully organize congresses, conferences, corporate events, and incentive travel. “Poland. More Than You Expected” is run in cooperation with the largest and most renowned European and American media in the meetings industry. "Poland

• SKIFT Meetings
• Boardroom Magazine
• Headquarters Magazine
• AMI - Association Meetings International
• M&IT - Meetings & Incentive Travel
• CMW - Conference and Meetings World
• Kongress Magazine

The links to the articles and Poland Destination Guides:

• SKIFT Meetings - Destination Brief: Poland Emerges as Event Industry Powerhouse
• Boardroom Magazine - Beyond Tradition: Poland’s Path to MICE Prominence
• Headquarters Magazine - Poland to Showcase its Dynamic MICE sector at IBTM 2023
• AMI - Association Meetings International - Destination POLAND. More than you expected
• M&IT - Meetings & Incentive Travel - Destination POLAND. More than you expected
• CMW - Conference and Meetings World - Why Poland is becoming a top choice in the meetings sector
  
• Kongres Magazine - Poland’s meeting sector on a growth path with a new leading hub
• Kongres Magazine - Poland is making a global impact in the MICE industry
  

B2B Influencer Marketing with MICE Key Opinion Leader

Additionally, the cooperation included publishing posts on the LinkedIn profile of Sina Bunte - (MICE influencer) key opinion leader in the meetings and events industry. Including the publication of a video recorded at the Polish stand during IBTM World in Barcelona.

The campaign

“Poland. More Than You Expected” campaign’s target groups include event organizers in both corporate and institutional sectors from German-speaking, English-speaking, Scandinavian, and Benelux countries, as well as the "New Europe" region.

It focuses on organizations involved in hosting international congresses, conferences, training sessions, corporate events, and incentive travel. Through destination guides crafted in cooperation with the largest and most recognized media in the meetings industry, the campaign showcases Poland as a communicatively accessible country with modern infrastructure, aligned with global meeting industry trends.

“Poland is a country rich in history, culture, and natural beauty. But that’s not all! (...) Poland is a place where modernity meets cultural heritage, offering countless opportunities to host events in historic venues, castles, palaces, and museums. Our cities boast state-of-the-art conference centres equipped with the latest infrastructure, making them perfect for hosting large gatherings. Poland is blessed with picturesque landscapes, mountains, lakes, and forests, making it an excellent location for outdoor events”' – says an introductory blog post on the campaign’s dedicated landing page. https://meetings.poland.travel

The comprehensiveness of the campaign, run also on social media and in cooperation with influencers in the MICE industry, as well as its multisensory, represented on Poland's stand on IMEX America in Las Vegas and IBTM World in Barcelona (artwork, Musical Mornings and concerts with Basia Giewont and local cuisine tastings), has been appreciated by the jury of MP IMPACT Award, which nominated “Poland. More Than You Expected”, alongside two other campaigns, in the Campaign category.

More about the activities at the IBTM World trade show as part of the campaign, both on-site in Barcelona and online, can be found on the Meetings.Poland.Travel website - Let's Talk Business.

For Poland, whose impressive growth in the meetings industry was hampered first by a pandemic and then by war in neighbouring Ukraine, is a particularly important distinction. The campaign was developed and overseen by the Polish Tourism Organisation Poland Convention Bureau in collaboration with the PR agency, oLIVE media.

The winner will be announced during the MP IMPACT event on December 12th at the Copernicus Science Center in Warsaw.

About the MP Impact Awards

The IMPACT AWARDS, presented by MeetingPlanner.pl, recognize initiatives, campaigns, and events that significantly influence the meetings and events industry in Poland and beyond its borders. Awards will be granted in four different categories: campaign, event, initiative, and MICE for Good.

The primary objective of the MP Impact Awards is:

• To showcase effective, exemplary actions taken by entities directly or indirectly involved in the meetings and events industry, in relation to their conducted activities, impacting the industry at local, national, and international levels.
• To distinguish projects (campaigns, initiatives, events) with the greatest impact on the meetings industry, serving as a starting point for collaboration and synergy within the key actions undertaken by the industry.

The objectives of the competition also include:

• Recognizing the best executed activities carried out by destinations, agencies, venues, and other entities striving for the development of a chosen aspect within the meetings and events industry. They undertake to address industry challenges, raise awareness regarding specific issues and/or values within the meetings industry, among others. This objective is accomplished within the MP Impact Awards - Impact Initiative.
• Highlighting and awarding events directly or indirectly related to the activities within the meetings and events industry. Such events may involve knowledge sharing, celebrating industry milestones or achievements, introducing new services, entities, or initiatives, and solving significant industry challenges. This objective is achieved through the MP Impact Awards - Impact Event.
• Identifying and awarding campaigns promoting destinations, places, services, and products in relation to their applications in the meetings and events industry. These campaigns are conducted by destinations, agencies, venues, and other entities, as part of the MP Impact Awards - Impact Campaign.
• Recognizing and rewarding the best initiatives, campaigns, and events aimed at addressing the meetings industry's challenges associated with sustainable development (ESG and DEI), concerning the industry's activities, event organization, and business travel. This objective is carried out within the MP Impact Awards - Impact MICE for Good.

More about the MP IMPACT AWARDS 2023.

JarMar; MP Impact 2023: summit, awards, report #PolandCVB #MorethanyouexpectedPL

@callmejaro