The latest episode of Ljubljana Talks recorded at IMEX Frankfurt 2024 delved into the dynamic landscape of the Polish meetings industry. Hosted by Jan Orsic and Gorazd Cad and featuring Aneta Książek, head of Poland Organisation at the Polish Tourism Organisation, the discussion covered various aspects of Poland's MICE sector, focusing on its impacts, challenges, and prospects.

Aneta highlighted the significance of the Impact'24 Event in Poznan, one of Poland's flagship conferences. This event plays a crucial role in showcasing Poland’s capabilities in hosting large-scale international meetings and fostering innovation within the industry.

Additionally, Aneta shed light on the impactful events happening in Poland and discussed the recent report "Poland Events Impact 2023 - Economic Impact of the Meetings Industry on the Polish Economy", highlighting the significant contributions of the meetings industry on Poland`s GDP.

Reflecting on the ICCA Congress held in Krakow, Aneta shared her thoughts on the event’s success and its impact on Poland's reputation as a leading MICE destination. The congress brought together industry leaders, providing a platform for networking and knowledge exchange.

Find out more: Poland achieves the best-ever position in ICCA Annual Country and City Ranking.

Aneta emphasized the importance of a cohesive network to attract and manage large international events, ensuring seamless experiences for organizers and participants.

Gorazd shared his recent experiences in Silesia, exploring the region’s potential for incentive travel. He highlighted unique venues and activities that make Poland an attractive destination for corporate incentives and team-building events.

Finally, Aneta discussed the organization's efforts in international promotion, partnership building, the growing importance of sustainability and creating awareness about Poland's diverse offerings for the MICE industry.

Watch the full episode here: https://youtu.be/8z86P5Tet1w?si=EpdabNkLMk0WzwS2

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