IMEX Frankfurt Trade Show 2023 coming up in just one week
IMEX Frankfurt Trade Show 2023 is coming up in just one week. The Poland Convention Bureau of the Polish Tourism Organisation is the organiser of the Polish representation at the IMEX Trade Show in Frankfurt am Main. The trade show will take place between 23 and 25 May with the theme Human Nature. At the Polish stand, a record number of vendors will be displaying their products. Some of the hits of this year’s fair are sure to be the Musical Mornings and Musical Happy Hour.
IMEX in Frankfurt am Main is a trade show which brings together more than 3000 persons involved in planning and organising events that meet more than 2500 vendors from every corner of the world.
Poland at IMEX Frankfurt 2023
Book business appointments with Polish partners on Poland Convention Bureau IMEX profile - click the link.
The Poland Convention Bureau of the Polish Tourism Organisation together with the PTO International Office in Berlin support the Polish events industry. This year at the national stand, business offers will be presented by:
- ICE Kraków Congress Centre
- Creative Poland
- DMC Poland
- G2A Arena Rzeszow - Convention and Exhibition Centre of the Podkarpackie Voivodeship
- Gdańsk Convention Bureau
- Furnel Travel International
- Kraków Convention Bureau
- LOT Polish Airlines
- Lublin Conference Centre
- Łódź Convention Bureau
- Marriott International – Polish National Sales Office
- Mazurkas DMC Poland
- Poznań Convention Bureau
- Poznan Congress Center
- Silesia Convention Bureau
- TARIFA Poland DMC
- Travel Projekt DMC Poland
- Warsaw Convention Bureau
Scientists compare the human mind to a blank sheet which is filled in with experiences acquired during one’s life. This year at IMEX, we are focusing heavily on sensory marketing, we want in this way to affect the subconscious of consumers and visitors by generating positive emotions and experiences together with our guests. Sensory marketing engages the senses of sight, hearing, smell, touch, and taste, which is why it is also called marketing of the senses or 5 senses marketing,” says Aneta Książek, director of the Poland Convention Bureau of the Polish Tourism Organisation.
We start with audiomarketing, because research has shown that changes in mood depend as much as 65% on sounds. In our case, these will be the Musical Mornings (presented at the Messe Frankfurt atrium, where there will also be other promotional accents) and a specially composed promotional song highlighting our strengths and inviting clients to business talks. Our musical ambassadors will be Basia Giewont, a Polish vocalist and actor of the stage and musicals, and Brian Allan, a Scottish musician and businessman who has been living in Poland for 18 years,” adds Aneta Książek.
Equally important in the building of trust are smell and taste (we say “the way to a man’s heart is through his stomach” after all!). A new addition at this year’s fair will be a professional coffee bar with aromatic and energising coffees as well as premium quality local Polish products. The latter will also be presented during the Happy Hour, traditionally held on the second day of the fair. We invite you to visit.
The Polish stand is located in Hall 8 and is marked with the number G440. The stand will also feature foreign market copies of the THINK MICE magazine.
Human Nature – the main theme of the 2023 trade show
The main theme of this year’s IMEX fair in Frankfurt will be Human Nature.
The educational programme of IMEX 2023 will feature plenty of sessions which aim to show how to design meetings and events which bring out the best in human nature, regardless of whether this is creativity, fairness, integration, or changes in behaviour. The organisers and invited experts will address topics such as how to break negative habits, the power of empathy and purpose in today’s business world, and how to manage your own mental health and that of your employees while still achieving the best results during presentations and discussion panels.
“I hope that the main theme will allow us to concentrate on what is good, what is constructive in being human, and that we will discover our positive potential and capacity for change, adaptation, and growth. In short, I think that this will be a reminder for us all to choose hope and not fear,” says Carina Bauer, CEO of IMEX Group. “Our industry is based on creating and maintaining relationships between people which drive growth, which is why we have an amazing opportunity and responsibility to encourage positive relations between people from around the world.”
“When it comes to our vendors at the IMEX Frankfurt 2023 Fair, we expect that visitors to Messe Frankfurt will discover more about local communities, heritage, and traditions, and also about national cuisines, art, and culture,” adds Carina Bauer.
The issues associated with human nature that are embedded in the programme of the fair are meant to provide an exceptional perspective on technology and innovations, trends and research, people and the planet, business practices, the design of experiences and the marketing of events.
IMEX is one of the largest international trade fairs taking place annually in Frankfurt am Main in Germany. The Fair concentrates mainly on industries related to the organisation and presentation of business events such as conferences, meetings, fairs, motivational travel, and other events. During IMEX, the newest technological solutions and trends are presented, as are the offers of hotels, conference centres, and other service providers associated with the events industry. The IMEX Fair attracts thousands of specialists from around the world and is an excellent opportunity to forge new business contacts and gain knowledge and inspiration about organising events.
Listen to the full song here. Poland Rocks at IMEX!
#IMEX23 #PolandCVB Photo: IMEX, POTPCB
