During the one-hour event, participants had a chance to acquire new digital skills. The event was designed especially for professionals from the events industry, congress centres, hotels, and representatives of destination marketing (DMOs) and convention bureaux (CVBs).

The #EventprofsLab mobile photography workshop was a dynamic combination of photo sessions, social media workshops and a tour around the fairgrounds, all in a fun and relaxed formula. During the event, participants had the opportunity to take great photos with their phones, learn the art of mobile photography, master tricks and hacks and find out how to quickly edit photos on their smartphones.

They learned how to take interesting shots of the trade fair stalls, people, venues and details at IMEX Frankfurt. They were also encouraged to look for creative methods of taking pictures and use the capabilities of various lenses in today’s smartphones (tele lens, macro lens, wide-angle lens)

In addition, during this brief meeting, they learned how to use the phone as a powerful marketing tool to distribute content (texts, photos, videos) from the trade show to their audiences and social media communities, especially on Instagram, Twitter and LinkedIn. The workshop was also an opportunity to share knowledge on how to create engaging stories (storytelling) through visual materials.

“The launch of the #EventprofsLab mobile photography workshop at IMEX in Frankfurt was a great opportunity to explore the potential of smartphones and create amazing images. Our latest educational project, Eventprofs Creators Lab, is an important element of the efforts of Poland Convention Bureau, which constantly supports the development of professionals from the event industry, both in Poland and abroad”, Jarosław Marciuk said.

The results and photos taken during the workshop can be seen below…

An extraordinary opportunity at the @IMEX_Group #IMEX23. Join #EventprofsLab with @JaroslawMarciuk for a one-of-a-kind mobile photography workshop for event professionals.

Start at 11:00 at G440 🇵🇱 #mobilephotography #PolandCVB #event

Details ➡️https://t.co/Q5fv3gYAko pic.twitter.com/FJsc9eOfI1

— Poland Convention Bureau 🇵🇱 (@PolandCvB) May 25, 2023

Jarosław Marciuk led the cleverly designed workshops for eventprofs participating in the IMEX fair in Frankfurt. A social media enthusiast (aware of both their advantages and disadvantages), he specialises in the subject of destination marketing, social media and B2B influencer marketing. Currently, he is the e-Marketing Chief Specialist at Poland Convention Bureau – Polish Tourism Organisation. Also, a MICE blogger and digital content creator, his influencer campaigns include collaborations with brands such as the National Geographic Channel, ING Bank, Stena Line, and LG Global. Passionate about mobile photography, Jarosław and his Instagram friends run the IgersPoland community. He has also been a member of the jury of the international Grand Mobile Photo competition (2021, 2022).

More about international editions of the #EventprofsLAB project soon ...

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