Event-Biznes is fully dedicated to the concept of events as one of the most effective marketing tools making it possible to directly reach the target groups of implemented projects and successfully meet business objectives. The discussed event is intended to introduce participants to the latest forms of promotion designated to build a brand and showcase the sales and image-related opportunities and benefits stemming from the application of event marketing. The list of conference speakers includes unquestionable authorities in the field of event marketing boasting a diverse portfolio of projects produced for top brands. The conference agenda was arranged by programme council in cooperation with the Events Industry Association.

A key objective of the Event-Bizness programme is to demonstrate available options of applying event marketing tools in various operational aspects of companies, institutions and associations. The position of an event as a communication and event-marketing tool that constitutes a significant element of integrated marketing communication is becoming distinctively stronger. The tools in question boast an enormous potential in the area of implementing business goals, building relations and management, especially in the context of present-day challenges, whose list includes, i.a. engagement deficit, sustainable growth and information overload.

The conference’s five thematic divisions will present cross-sectional analyses, case studies of projects applying various types of events, changes in legal regulations pertaining to arranging events, participating in them, and the responsibility of organisers, as well as opinions of invited experts and industry practitioners.