One of the highlights of the meeting was the unveiling of plans for a groundbreaking new event, spearheaded by Jaime Bennett and Carolina Goradesky from the Professional Convention Management Association (PCMA). Set to debut alongside PCMA Convening EMEA, this event will center around the theme of the business events industry's role in addressing climate change. With sustainability at the forefront of global discourse, the initiative promises to catalyze meaningful action within the industry.

In addition to strategic planning sessions, attendees embarked on an Innovation Safari through Barcelona's vibrant Techquartier, drawing inspiration from the city's innovative ecosystem. Discussions also revolved around the establishment of a sustainability platform for the business events industry, with valuable insights from industry leaders such as Veemal Gungadin of Gevme, and Carina Bauer and Kelly Maguire from IMEX.

The significance of cross-border collaboration was palpable throughout the event, as representatives from across Europe came together to share best practices and forge new partnerships. Hosted by Sònia Serracarbassa from the Catalunya Convention Bureau, the gathering underscored the power of collaboration in driving positive change.

"As the Head of the Poland Convention Bureau and an active participant in the recent Strategic Alliance meeting held in Barcelona, I am energized by the synergy of minds and the depth of discussions witnessed. This gathering epitomizes the transformative potential of international collaboration, emphasizing sustainability and innovation as pillars for the future of our industry. Together, we are not just shaping events; we are shaping a more sustainable and dynamic landscape for Europe's premier destinations says Aneta Ksiazek from Polish Tourism Organisation"

The meeting in Barcelona marked a milestone in the Alliance's journey, serving as a testament to the power of collaboration and the commitment of its members to effect positive change. As we look towards the future, it is clear that the Strategic Alliance will play a pivotal role in shaping the trajectory of the business events industry, driving progress and innovation every step of the way.

About The Strategic Alliance of National Convention Bureaux of Europe 

The Strategic Alliance of National Convention Bureaux of Europe serves as a vital platform for national destination marketing organizations to collaborate and strengthen Europe's position as a premier destination for international business events. Founded in 2014, the Alliance has steadily grown in importance, facilitating knowledge exchange and fostering beneficial relationships among its member countries.

Europe enjoys an excellent position as a meeting destination. As well as offering outstanding value for money and a superb infrastructure, the region profits from its first-class know-how in many areas of science and business. ICCA statistics show that associations from around the world choose Europe as a great place to meet, share knowledge, drive innovation and connect with people and ideas. European countries host nearly 2.4 million business visitors a year as the number one worldwide meeting destination for association meetings. The number of meetings held is nearly three times as high as in Asia and the Middle East as the second largest market.

As the business events industry continues to evolve, initiatives like the Strategic Alliance are essential in driving innovation and sustainability. By harnessing the collective expertise of its members, the Alliance is poised to lead the way forward, ensuring that Europe remains at the forefront of the global events landscape.

Find out more about The Strategic Alliance of National Convention Bureaux of Europe.

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