Michael Gordon brings a fresh out-of-the-box perspective to eventAcuity In his role as Associate Vice President of Business Development. Michael identifies and implements innovative business development and sales strategies to increase market share and revenue growth objectives by leveraging eventAcuity’s five-star service offerings. Michael has a Bachelor of Arts degree from Georgia State University as well as a wealth of experience in brand management, strategic planning, contract negotiation, and exceeding top-level client objectives. He is active in various industry associations including MPI, SITE and the Green Meetings Industry Council. He is thrilled to be a participant in the IMEX Challenge and looks forward adding his voice to a strong call to action for our industry to make a difference in the places we choose to meet.