"It's springtime. It's time for Poland” (È primavera. È tempo di Polonia) – that was the motto of a conference held in Milan on 26 May to launch the spring/summer season. During the event, the PTO promoted cultural tourism, including in particular the offer of Warsaw.

The event, organised in cooperation with the Consulate General of the Republic of Poland, took place in the beautiful premises of the Consulate, in the presence of more than 40 representatives of consumer and trade media from Milan. The event was highlighted by a Chopin concert performed by the Polish-Italian pianist Claudio Soviero. The performance thus made reference to the recently opened season of concerts in Warsaw's Royal Łazienki Park.

The main theme of the conference was the spring-summer season, to which the entire design of the event referred. It was emphasised that this is the best time to visit Poland. The time of awakening not only for nature, but also for cities which during this period are bustling with life and energy. All cities with direct flights from Milan – Kraków, Warsaw, Wrocław, Poznań and Katowice – were promoted. The most attention, however, was focused on Warsaw.

Innovation, dynamic development, revitalisation, care for green areas and quality of life, combined with elegance, extensive history and an impressive calendar of events – this is how the Polish capital was presented to the guests in a dynamic presentation given by Barbara Minczewa, the Director of the PTO International Office in Rome. The most interesting events of the spring-summer season, the inauguration of the season on the banks of Vistula river and the most important new investments and revitalisations were presented: Warsaw Breweries, Norblin Factory, and Powiśle Power Plant.

Thanks to the cooperation with the Warsaw Tourism Organisation, during the presentation there was a draw for nine vouchers for stays in Warsaw hotels: Intercontinental, H15, Novotel Centrum, Novotel Airport, Double Tree by Hilton. The vouchers went to 9 journalists with whom POT International Offices  intend to organise press trips this and next year.