POT promoted Poland’s tourism offer at Austrian event
Staged by AVIAREPS under the “Discovering the world safely” motto, the event acted as an opportunity for the tourism industry to exchange information and nurture business relationships during the COVID-19 pandemic. In addition, it turned out to be a remarkably convenient platform of presenting holiday plans. The application of latest technologies made it possible to create a new system of tourism presentations, enjoyed by exhibitors and visitors alike.
The event involved 16 exhibitors and more than 200 visitors representing Austrian travel agencies, including TUI, Ruefa Reisen, Verkehrsburo, Gruber, Mader and Reisen. Intriguing presentations were prepared for the attendees, who could also win attractive prizes. Exhibitors hosted guests at their stands and ran live presentations of highlights in a specially arranged auditorium.
Guests could book their meetings in advance. In addition to phone conversations and chats, the stands offered visitors a chance to watch presented videos, exchange business cards and download prospectuses made available by exhibitors. In addition, guests could meet their colleagues and business partners while walking around the site. Exhibitors could freely move across the exhibition space, starting new business relationships and encouraging attendees to pay a visit to their stand.
The Polish stand was hosted by Włodzimierz Szeląg, Head of POT’s International Office in Vienna, and Joanna Montenarh, CEO of the Warsaw-based Travel Projekt agency. The Polish presentation was focused on inviting the audience to visit our country and explore the available active leisure options. The showcased material also included information about city and cultural tourism and the MICE sector. A live lecture, informational articles, pictorial ads and brochures with photos were prepared for the visitors to the stand.