The London edition of the 60 Million Congress was held on 30 May-1 June and attracted about 160 eminent guests. Iwona Białobrzycka, Head of the London-based Polish Tourism Organisation International Office, represented Polish Tourism Organisation.

The underlying concept of the 60 Million Congress - Global Polonia Summit - is to integrate Polish business communities located in the home country and all over the world. The name of the Congress corresponds with the overall number of Poles and people of Polish descent.

The list of its London-based edition’s participants encompassed representatives of Polish diplomatic missions - Prof. Arkady Rzegocki, Ambassador of the Republic of Poland, Anna Maria Anders, Secretary of State and Plenipotentiary of the Prime Minister for International Dialogue, as well as delegates of British political circles and representatives of Polish companies achieving business success in Great Britain.

Polish Tourism Organisation was represented by Iwona Białobrzycka, Head of its International Office in London, who chaired a panel dedicated to “Business, medical and leisure tourism, promotion of regions”. This subject matter proved to be of great interest for the gathered audience, with brought up topics once again confirming Poland’s enormous tourist potential. Lively discussion dealt with i.a., the bleisure phenomenon and its impact on the growth of business and leisure tourism and the promotion of thematic city breaks as an answer to the needs of British travellers.

Last but not least, the meeting emphasized the role of Polish Tourism Organisation in the promotion of tourism in the British Isles and presented marketing campaigns currently conducted by POT’s International Office in London aimed at reinforcing the positive image of Poland as a top holiday destination in Central Europe.