For three days on 22-24 June Chinese buyers and European exhibitors applied avatars to move around the virtual exhibition hall, take part in bilateral business talks, attend presentations and live events in the main hall.

A good alternative during the period of pandemic-related restrictions, events of this kind offer an opportunity to nurture and maintain business relationships with partners representing various markets, exchange COVID-19 experience and appropriately adjust your offer to the new expectations of travellers. In this particular case, the trade show made it possible to build a brand in the Chinese market. The Polish stand received a lot of attention, with staff of the Beijing-based International Office of Polish Tourism Organisation taking part in almost 30 meetings.