This year’s PTO and ETC campaign on the North American market is a continuation of the joint project called “Europe invites the curious,” already carried out in previous years. The current edition will run until 15 July. The content presented within the campaign will have to do with three subject areas: History & Ancestry, Creative Cities, Nature & the Outdoors.

The campaign is co-financed by the EU budget under the “Co-branding of Promotional Campaigns” programme, which aims to support the European tourism sector in the wake of the COVID-19 pandemic. The funding structure allows participants to double their promotion budget.