The largest tourist fair in the Persian Gulf region, Arabian Travel Market 2022, is under way in Dubai. The Polish Tourism Organisation, together with numerous exhibitors, is promoting the touristic values of our country, with emphasis on the offer of health services.

The ATM 2022 fair is taking place in Dubai from 9 to 12 May. Another year in a row the Polish Tourism Organisation set the Polish National Stand up. On an area of 55 sqm, it presents the offer of Polish cities and regions, tour operators, aesthetic medicine and rehabilitation clinics as well as food companies.

The exhibitors include the Małopolska Tourism Organisation, the City of Wrocław, the Poznań Tourism Organisation, travel agencies: GM Travel, Weiss Travel, Celuch Consulting, and clinics: Clinic Hunter, Smile Dentica, Medicor, Corpomed and Konekt Group.

Our national stand was visited by Ambassador Plenipotentiary and Extraordinary of the Republic of Poland to the United Arab Emirates, Jakub Sławek, and by Commissioner of the Polish Pavilion at EXPO 2020, Adrian Malinowski.

Both the fair itself and the Polish stand have enjoyed a high turnout, which is reflected in numerous meetings and trade talks. In total, about 1,600 exhibitors from 112 countries have registered for ATM 2022 and more than 20,000 visitors are expected. Those who have already visited the Polish stand were positively surprised by such a large representation of companies as well as aesthetic and rehabilitation medicine clinics, with the spa offer for groups and the conditions for individual health stays generating particular interest.

Many questions asked by visitors concern the rich tourist offer of Polish cities and regions. Talks were also held on the possibility of direct air connections with Saudi Arabia and Egypt, as well as about connections from Dubai to Poznań.

The ATM Dubai agenda also includes industry workshops organised by the V4 Group, with the participation of national tourism organisations and tour operators from Poland, Hungary, Czechia and Slovakia.