Polish Tourism Organisation participated in Guangzhou International Travel Fair (GITF) held on 21-23 February. From the viewpoint of Polish tourist offer, the event provided an opportunity to reach more than 30,000 people involved in Middle Kingdom’s tourism sector. What is more, Poland was recognized with the Most Distinctive Tourist Destination Award.

Arranged by Polish Tourism Organisation International Office in Beijing, the Polish stand offered visitors a chance to watch videos promoting our country and receive brochures and small souvenirs with key information about Poland. Guests could also access the Beijing-based POT International Office’s profile on WeChat, China’s top social media application, and its e-learning platform aimed at Chinese tour operators. Year by year at travel shows we are recording a noticeable growth of interest shown in Poland as a potential tourist destination. This trend has now been confirmed by the Most Distinctive Tourist Destination Award presented to Poland.

Exceptional history and architecture of Poland’s major cities never cease to draw tourists to our country, along with the picturesque coastline of Pomorze (Pomerania) and, particularly with the 20-Something Adventurers reality show shot in southern Poland and now available online, wintertime highlights of the Tatra Mountains. Tour operators visiting the stand search for answers to highly concrete questions concerning, i.a. the calendar of festivals in Poland, the type of folklore-themed interactive highlights, in which tourists can actively participate, contact details of Polish partners representing the tourism industry, as well as visa formalities. For this reason we also highly appreciate the presence of delegates of the Polish industry, who can thus establish promising relations with their Chinese counterparts. This year the national stand featured a representative of the Tarifa sp. z o.o. travel agency involved in MICE tourism.

In addition, during Guangzhou International Travel Fair we also had a chance to visit the Canton Province branch of Hua Cheng, the largest supplier of European group tours targeted at Chinese travel bureaus. The meeting was intended to act as a brief training session dedicated to essential issues related to Poland’s tourist offer and inspired by the planned introduction of Poland’s monodestination status. This will be the very first tourist product available in the Canton Province to involve a tour of Poland lasting more than ten days. The new concept will be launched in late March at Hua Cheng’s official conference showcasing products planned for 2019 and visited by more than 500 industry professionals.