A group of eight Italian tour operators visited Poznań at the invitation of Polish Tourism Organisation. The capital of the region of Wielkopolska offers the perfect setting for MICE events. The stay was arranged in close cooperation with Poznań Local Tourist Organisation.

The choice of the host destination proved decisive for the great interest Italian companies showed in Polish Tourism Organisation (Polska Organizacja Turystyczna - POT) recruiting fam trip participants. Poznań is directly connected with the Milan Bergamo Airport thanks to a low-budget flight operated by Ryanair.

The city surprised Italian guests with its highly extensive hotel infrastructure available at affordable prices, fine dining restaurants, inspiring history and architecture, as well as charming Christmas markets, which last year were recognized by the European Best Destination title.   

For the majority of visitors, this was their first stay in Poland, enabling them to discover a perfect host city for MICE events and short-term stays for groups and leisure travellers, as well as a first-rate base for weeks-long tours of Poland.

The stay was arranged in close cooperation with Poznań Local Tourist Organisation.