Polish Tourism Organisation continues its efforts aimed at promoting Poland as an intriguing tourist destination in the so-called low season. Christmas markets are particularly attractive from the viewpoint of Southern European markets. POT is convincing Italian travellers that Polish cities in the winter can effortlessly compete with their German or Austrian counterparts.

Polish Christmas markets are increasingly often recognised by important industry titles, such as European Best Destinations. For another year in a row, Polish Tourism Organisation (Polska Organizacja Turystyczna - POT) cooperated with LOT Polish Airlines to stage a fam trip for 10 representatives of top Italian companies arranging group travels.

The participants spent a December weekend in Warsaw, taking advantage of a direct flight operated by the national carrier between the Polish capital and Milan. All guests were highly impressed by the high level of hotel and gastronomic services, tourist-centred infrastructure in the city, as well as the quality-price ratio of available services.

Warsaw was visited by delegates of Voloonline, Boscolo, Duomo Viaggi, Cocktail, Brevivet, Travel Design, Il Diamante, Leonardo Travel and Olympia Viaggi.