Czech TV shoots a travel show promoting Poland
The team behind Bedekr, a popular travel show broadcast by a public Czech TV channel, is filming new episodes in Poland. Thanks to the efforts of Polish Tourism Organisation and its cooperation with Lower Silesia Tourist Organisation, the show’s next season will present the Karkonosze mountain range including the towns of Jelenia Góra and Karpacz.
Bedekr features top Czech actors suggesting intriguing ideas for exceptional trips. Its next season will be entirely dedicated to Poland. The concept behind the show is to convince Czech viewers that they do not need to set out on distant travels to enjoy unforgettable vacations. As a matter of fact, all they need to do is cross the Polish-Czech border to be awed by rich cultural offer, first-rate cuisine and diverse nature (seaside, lakes and mountains). Previous seasons focused on destinations such as Austria, France, Germany and Italy.
Episodes presenting the Polish side of the Karkonosze range are being filmed now and their shooting schedule looks packed. The show will emphasise that it is possible to travel to Poland by train crossing the border in Harrachov/Szklarska Poręba. This option offers an excellent opportunity for further sightseeing along the route of top places and unique must-sees stretching from Jelenia Góra (renovated castles in the Valley of Palaces and Gardens) to Karpacz and back to the Polish-Czech border in the area of Krzeszów. Hosted by actress Jitka Ježkova, the episode in question is intended to encourage viewers to visit the discussed region and to show the common history shared by the two countries.
The Karkonosze-themed episode is a part of a series introducing Poland to the Czech audience. Before the pandemic outbreak, first episodes were filmed in Wrocław with the TV crew now planning to travel to, i.a. Poznań, the Tri-City and Podlasie.
Bedekr will be broadcast every week in a primetime slot on the second channel of Czech public television. Every episode is expected to attract an audience of 300,000-400,000. The show continues POT’s cooperation with opinion leaders in the Czech market. Popular singer Ewa Farna, spokesperson of Polish Tourism Organisation’s 2019 promotional campaign, used her own experiences to present select Polish cities, including the monuments, history and cuisine of Warsaw, Kraków and Wrocław.