Travel bloggers, photo enthusiasts and filmmakers from China visited Poland at the invitation of Polish Tourism Organisation. During their seven-day stay guests toured Warsaw and Lower Silesia. The created materials are intended to introduce Chinese audience to the beauty of springtime Poland.

The tour of our country began in Warsaw, where the visitors spent the first two days. Bloggers had an opportunity to explore both the most characteristic landmarks of the capital (the Old Town, Łazienki Park, Palace in Wilanów) and its more contemporary face - by visiting the Neon Museum, riding to the viewing terrace of the Palace of Culture and Science and cruising down the Vistula.

The guests particularly appreciated the fact that the capital is filled with green areas and that numerous residents take advantage of the spring sun by spending time in parks with their families. The tour also encompassed visits to Warsaw’s renowned fine dining restaurants. The high level of their offer, the quality and flavour of served dishes and affordable prices all made a great impression.

After the capital, time came to learn more about Wrocław and the adjoining areas of Lower Silesia.

The guests had a chance to visit select castles and palaces which the discussed region is known for, i.a. Czocha Castle, Palace Pakoszów and Chojnik Castle, and even spent a night in one of them - Castle Kliczków. The visitors confirmed that they considered Polish castles most dazzling among showcased highlights and emphasised that similar attractions couldn’t be found anywhere in China. They enjoyed the unique ambience and interior décor of the castles plus paid attention to prices, which they perceived as more affordable than in Western Europe. While staying in Lower Silesia, the influencers also paid a visit to the Ceramics Centre in Bolesławiec, where they decorated their own plates made of the acclaimed Bolesławiec ceramic, spent some time enjoying nature in the breathtaking Karkonosze Mts., learnt how crystal glass is manufactured in the Julia Glassware, and admired the largest wooden church in Świdnica.

The gnomes in Wrocław proved another unquestionable highlight of the itinerary - the bloggers cannot wait until they come back to Poland and find all of them. Moreover, they are certain that this sort of an attraction will become popular with numerous Chinese tourists.

Some of the results of the discussed trip can already be seen in Chinese social media. The ongoing brief coverage of the travel provided by the bloggers proved immensely popular and inspired a number of successive inquiries about Poland’s tourist must-sees and the arrangement of stays in our country. Soon longer articles in Chinese travel portals will follow and a day-after-day description of the trip will act as an example of a programme of Polish tours for individual travellers.

The list of the project’s partners included the Warsaw Tourist Office, the Lower Silesian Tourist Organisation, the city of Wrocław and Hotel Warszawa.