On 8-14 August 2019 Polish Tourism Organisation staged a fam trip for one of the leading Brazilian tour operators - the Schultz agency.

Poland was visited by representatives of the bureau and 17 of its agents hailing from states such as São Paulo, Rio de Janeiro, Santa Catarina, Minas Gerais and Paraná. From the Polish point of view, these are the most prospective states because of large émigré communities from European countries (Poland, Germany, Italy, Ukraine) and a huge potential in the market of Brazilian outbound tourism. The group of participants also included two representatives of trade media (Panrotas portal and Brasil Tourist magazine) providing on-the-spot coverage of the trip.  

The guests visited historical Polish cities (Warsaw, Wrocław, Kraków), faith tourism venues (Jasna Góra Monastery, Kalwaria Zebrzydowska, Wadowice, Divine Mercy Sanctuary and Sanctuary of John Paul II in Kraków- Łagiewniki), venues included on the UNESCO World Heritage List (“Wieliczka” Salt Mine, Church of Peace in Świdnica), as well as both modern and historical tourist highlights (Książ Castle in Wałbrzych, Koneser Centre in the Warsaw district of Praga).

Brazilian visitors were highly surprised by the diverse tourist offer of Poland, with particular emphasis on how it merges history with modernity, the cultural offer (Chopin concerts, folklore shows), as well as cuisine. They emphasised that these precisely are the type of highlights that Brazilians search for when planning trips. An additional advantage involves the attractive exchange rate of Polish Złoty to Brazilian Real, making Polish prices competitive for Brazilian travellers.

In 2020 Polish Tourism Organisation (Polska Organizacja Turystyczna - POT) will continue its direct cooperation with the Brazilian tourist sector and key tour operators. In addition, it will stage successive fam trips to Poland.